Welcome to the home of Fox Brothers' Cloth

03, July, 2023

Welcome : The New Home of Fox Flannel

A big warm welcome to the brand new home of Fox flannel!

After many years of maintaining an informative Fox flannel website, which served as an introduction to the historical heritage of Fox Brothers'. In addition to acting as a gateway over to our subsidiary brand The Merchant Fox, we felt the time had come for our extensive collection of fine cloth, to have its own modernised website.

Therefore, we took it upon ourselves to start developing a new shoppable and interactive website, as Fox Brothers' approached its 250th anniversary.

We hope you enjoy browsing our website and discovering the many new features, to make the user experience more enjoyable.

In order to help you get started, here are the links to some of the more notable sections:

Going forward, make sure to sign up to our mailing list, to keep informed about Fox Brothers' cloth.

Don't worry, all our timeless garments and accessories remain over at The Merchant Fox.

If you would like any assistance with the new website or have any feedback for us, please do not hesitate to get in touch: info@foxflannel.com

We would also like to take this opportunity to say thanks for your support, which has helped keep our longstanding and historical company alive for so many years.

Best wishes, from everyone at Fox.

Fox continues to work with wool, creating new cloth collections based on historical designs from our archive, as well as modern and contemporary patterns. Combining traditional manufacturing processes with state-of-the-art design and technology, in order to create the very finest fabrics.

Fox Design Lab

TODAY

To commemorate this extraordinary milestone a new collection of ‘1772 Flannel’ cloth, special Fox cloth garments and a revitalised edition of ‘Classic Flannel’ were launched.

PROUDLY CELEBRATING
250 YEARS

2022

Fox Brothers' worked on a special collaboration project with Nike and release a limited-edition pair of trainers. This started further ventures with other well-known brands.

limited-edition
Nike trainers

2014

The Merchant Fox was launched, creating an online retail store offering premium ready-made garments and accessories rooted in British heritage and traditional design.

The Merchant Fox launched

2012

Fox Brothers' received the prestigious Queens Award which is presented to British businesses for outstanding achievement in their field. Fox Brothers later went on to win the award for a second time in 2006 for the marketing of lightweight flannel.

proudly received The Queen’s Award

1966

The Khaki colour was approved as part of The British Armed Forces military uniforms and patented by King Edward VII. Fox supplied over 8,000 miles of cloth to the British and Allied governments throughout WWI.

Fox introduce
khaki dye

1900

During the height of its output, Fox Brothers became one of the largest employers in the country. Subsidiary factories opened throughout the country, with over 5,000 individuals ensuring the smooth operation of the cloth production.

Over 5,000
Employees

1890

Thomas Fox’s plans came to fruition with the completion of Tonedale House. This move saw the Fox family construct a Palladian Villa adjacent to their relocated mill which was perfectly situated next to the river Tone.

Tonedale House
was completed

1807

As the demand for wool grew, Thomas Fox partnered with his uncle Thomas Were, to help the woollen textile business flourish. Thomas travelled to study the woollen trade, before introducing a new company name and rebranded business model.

Fox is formed

1772

The very first traces of our woollen business can be traced back to the Elizabethan era. During this time, Thomas Fox’s four times great-grandfather John Were, started to produce serge (cloth) from a small cottage in Wellington, Somerset.

Were Company
Trademarked

1680